If you are somewhere in Australia, where will you go if you want to find school and office supplies not only with high-quality items, not only with lower prices but even with almost every-day discounts and promotions? OFFICEWORKS can offers you what you are needs, in terms in homes,schools and office supplies, they can give you more variety of items that you may need. And many of individuals here in Australia purchased their products. In the year 1990 when Coles Myer started the company operations. If America has Office Depot, then, Australia has Officeworks. This largest retailer store in Australia for office and home and school supplies started in the suburb of Richmond in Melbourne in the year 1994.
When the company began to expand and the consumer increase that decade around 1999, an IT retailer Harris Technology has been purchased by Coles Myer. Since then, Coles Myer also included computers as one of their popular products when it comes to physical and virtual selling. With the advent of the internet, this store has seen better days and in 2011, it already has more than 139 retail stores all over Australia. In June of 2013, it already has 150 stores nationwide.
In the year 2008, the company came up to the idea of rebranding itself. It revised its logo, the uniforms of its employees, the names of their store departments and it also made a new slogan which is “Lower Prices Everyday”. That is why this store prided itself on lowest prices for almost every major brand of office, school and home supplies. Because of branding, it positioned itself as a low-cost warehouse which is almost akin to Bunnings Warehouse which is actually its sister company. When it introduced its new slogan in public, they have this goal of beating any competitor’s price of the same item by as much as 5%. This chain of stores is also environmental-friendly. As they found out that their paper supplier was illegally logging trees from the forest of Indonesia they make an advocacy to become an eco-friendly store.
Officeworks is not just a company that sells these low-priced yet high-quality brands of school, office and home supplies. It is also very concerned about the environment as well. It focuses on sustainable products and services, sustainable business operations and environmental awareness making itself as one of the best advocate for a cleaner and greener environment. It also prided itself with a money-return policy. If there is any product that you have bought from them and found it is not fit for its usual purpose or with unacceptable quality, they will be glad to replace the product so long as it is within its regulations and policies regarding returned items.